Concept portfolio
A collection of self-initiated concept projects created to demonstrate how Summitstone approaches strategy, brand direction, web design and development across different industries.
Concept work
These are fictional companies and conceptual website projects created to demonstrate Summitstone's approach and craft. They are not client engagements.
Client work is published only with permission.
01–07 · Selected concepts
Atelier Lane
Clothes made to be lived in.
02 / ECOMMERCE
A fashion ecommerce concept built around editorial photography, collection browsing and a clearer path to the bag.
BRAND DIRECTION · WEB DESIGN · ECOMMERCE UX · DEVELOPMENT
Brightside
Menu
Dentistry that feels calm.
New patients · First visit · Care
Book a visit
03 / HEALTHCARE
A calm dental website concept for new patients — clear care paths, first-visit information and online booking.
BRAND DIRECTION · WEB DESIGN · DEVELOPMENT · LOCAL SEO
HARBOUR HOUSE
Stay · Rooms · Dining
Availability
Check dates
Book →
04 / HOSPITALITY
A boutique hotel concept designed around atmosphere, room discovery and a direct booking path.
BRAND DIRECTION · WEB DESIGN · BOOKING UX · DEVELOPMENT
Ironspan
GC · Commercial
Built for the work.
Projects · Capabilities · Sectors · Start a project
05 / CONSTRUCTION
A commercial GC concept built around project proof, clear capabilities and a structured path for new work.
BRAND DIRECTION · WEB DESIGN · DEVELOPMENT · CONVERSION UX
Ledgerly
Know where the close stands.
82%
Month-end close
Start free trial
06 / B2B SAAS
A finance SaaS marketing concept built around the month-end close story, product education and trial.
BRAND DIRECTION · WEB DESIGN · DEVELOPMENT · CONVERSION UX · SEO
APERTURE
Projects
01
Ravine House
Residential · Toronto
07 / ARCHITECTURE
A project-first architecture studio concept built around a visual archive, editorial stories and inquiry.
WEBSITE REDESIGN · BRAND DIRECTION · WEB DEVELOPMENT · SEO
Next step
Web design · Development · SEO · Automation
Tell us what you're building, changing or trying to improve. We'll recommend a clear path forward.
