Business law
Northline & Co.
A modern website concept for a Toronto business law firm — clear expertise, strong editorial design and a direct route to consultation.
Services
- Brand direction
- Web design
- Development
- SEO
Concept project
Homepage
Interactive preview
A clearer digital home for modern business counsel.
The homepage brings Northline’s core practices, editorial content and consultation path into one clear experience.
Selected pages
The system extends across key practice, content and conversion pages.
Practice area page
Corporate Law
Dedicated practice pages organize services, related insights and a consultation path around each area of expertise.
Insights / Blog
Editorial content gives the firm a place to explain business and legal issues clearly.
Intake form
Book a consultation
A short intake gives prospective clients a simple way to start a conversation.
Responsive design
Designed to hold together on every screen.
The same hierarchy carries from desktop to mobile — navigation simplifies, content stacks and the consultation path stays visible.
Desktop — Full navigation · split editorial layout
Mobile — Menu navigation · stacked hierarchy
SEO & site structure
Structured around search.
Practice pages give each major service a dedicated destination, supported by related pages and editorial content.
Site structure
northlineco.ca
Practice areas
Corporate Law
Financing
Shareholder Agreements
Governance
Commercial Law
Employment Law
Content
Insights / Blog
Search example
Search intent
business lawyer toronto
Primary page
Corporate Law
Supporting content
Financing · Shareholder Agreements · Governance · Insights / Blog
Primary action
Book a consultationHow we approached it
Built from positioning through launch.
01
Position
We framed Northline as modern business counsel — clear, commercially minded and deliberately removed from traditional legal clichés.
02
Structure
Practice areas, supporting content and consultation paths were organized around the questions prospective clients are actually trying to answer.
03
Design
An editorial serif, functional sans-serif, warm ivory, deep ink and restrained brass accents give the site authority without making it feel traditional.
04
Build
The experience was designed responsively, with reusable page patterns, clear interaction states and SEO-friendly structure built into the page hierarchy.
Northline & Co.
Counsel that keeps deals moving.
Concept 01 — Business law