Ecommerce
Atelier Lane
A fashion ecommerce concept built around editorial photography, clear merchandising and a simple path from collection to bag.
Services
- Brand direction
- Web design
- Ecommerce UX
- Development
- SEO
Concept project
Homepage
Campaign first.
Commerce close behind.
The homepage leads with the collection, then moves naturally into product discovery without promotional clutter.
Signature interaction
Image swap. Quick shop.
Hover reveals an on-body view. Quick shop opens size selection without leaving the grid.
Default
Hover · Quick shop
Selected experiences
Collection, product and bag — the path to purchase.
Collection page
Essentials
An editorial product grid keeps browsing clear without reducing every product to the same card.
Product detail page
Linen Shirt
Product imagery, fit, size and material details stay close to the purchase action.
Bag / Cart
A side drawer keeps review and checkout within reach of the product experience.
Mobile commerce
Built for browsing with one hand.
Collection browsing, size selection and Add to Bag stay clear on smaller screens.
Desktop — Editorial collection grid
Mobile — PDP + size + Add to bag
Ecommerce structure
Collections do the organizing.
Collections create strong browse destinations, while product and lookbook content support more specific search intent.
Site structure
atelierlane.com
Shop
Collections
Essentials
├ Linen Shirt
├ Wide Trouser
└ Soft Jacket
New
Seasonal
Lookbook
Search example
Search intent
linen clothing online canada
Collection
/collections/essentials
Product
/products/linen-shirt
Primary action
Shop collectionHow we approached it
Built from art direction through structure.
01
Art direction
Photography, type and crop establish the brand before promotional interface takes over.
02
Merchandising
Collections balance visual storytelling with clear names, prices and browsing controls.
03
Product UX
Product detail, size selection and bag states keep shopping simple and direct.
04
Structure
Collections, products and lookbook content create a hierarchy that works for both shoppers and search.
Atelier Lane
Clothes made to be lived in.
Concept 02 — Ecommerce