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SummitstoneGroup

04Systems, Integrations & Data

Integrations, Dashboards & Data

Connect the tools you already use. See the numbers in one place.

Most businesses already pay for good software. The problem is that the website, CRM, accounting, scheduling and email tools each hold part of the picture, and people spend hours moving information between them.

The problem

Disconnected tools create invisible work.

When systems do not share data, people become the integration. Leads are re-typed into the CRM, invoices are reconciled by hand, and the weekly report is a spreadsheet someone rebuilds every Monday.

Signs it is time

  • The same customer or job is entered in more than one system.
  • Reporting means exporting from several tools into a spreadsheet.
  • Nobody is sure which system holds the correct number.
  • Website inquiries do not arrive in your CRM automatically.
CRMAccountingSchedulingWebsiteConnectedsource of truthDashboard
Separate tools feed one connected layer, which powers the dashboard.

What we do

What this engagement usually includes.

01

Systems and data mapping

Document which tools hold which data, how it moves today and where it breaks.

02

CRM, ERP and API integrations

Connect platforms through their APIs or reliable middleware, with error handling and logging.

03

Custom APIs and connectors

Build the connection when no off-the-shelf integration exists or the existing one is not reliable.

04

Dashboards and reporting

Operational and owner dashboards built on data you already collect, with clear definitions for every metric.

05

Data clean-up and migration

Deduplicate, restructure and move data when consolidating tools or retiring an older system.

06

Modernization

Replace or wrap ageing systems in stages so the business keeps running while it changes.

What you leave with

Systems and data-flow map · Integration specifications · Implemented integrations for the agreed scope · Monitoring and failure alerts · Dashboards with documented metric definitions · Data migration plan where required · Maintenance runbook

Often paired with

Custom Software & Applications · Workflow Automation · Web Development

Approach

Map → Connect → Validate → Report → Maintain

We map the systems and decide which one is the source of truth for each type of data. That decision prevents most integration problems before they start.

  1. 01

    Map

    Tools, data, owners and the source of truth for each record.

  2. 02

    Connect

    Build integrations with clear triggers and error handling.

  3. 03

    Validate

    Test against real data and edge cases before switching over.

  4. 04

    Report

    Dashboards with agreed metric definitions.

  5. 05

    Maintain

    Monitoring and a plan for API and tool changes.

FAQ

Questions we hear first.

Which systems can you integrate?

Most modern business tools with an API, including common CRMs, accounting, scheduling, e-commerce and email platforms. We confirm feasibility for your specific tools during discovery.

Do you use tools like Zapier or Make, or write custom code?

Both, depending on volume, reliability needs and what your team can maintain. Simple, low-volume connections often suit middleware. Critical or complex ones usually justify custom code.

What goes on a dashboard?

Only metrics someone will act on. We agree definitions first, such as what counts as a lead or a closed job, so the numbers mean the same thing to everyone.

Can you work with an older system we cannot replace yet?

Often, yes. Older systems can usually be connected through exports, databases or a small custom connector while a longer-term replacement is planned.

How is this different from workflow automation?

Integration makes systems share data. Automation acts on that data, such as sending a follow-up when a status changes. Most projects use both.

Insights

Related reading.

All insights

Next step

If your numbers live in five places, start a project.

Tell us which tools you use and what you wish you could see. We will map what can be connected.